Tuesday, October 28, 2008
From Blue Lagoon to Routan Boom
Am I the only person who finds the Routan Boom ad campaign, um, strange? It’s not really offensive or necessarily disturbing; it’s just odd. Maybe that’s Volkswagen’s diabolical, reverse psychology plan? It wouldn’t be quite so weird if they had not chosen Brooke Shields to be their spokesperson. That she agreed to appear and say the words in the ads seems out of character to me. See, when I think of her, first, of course, I think Blue Lagoon. Then, I think of the whole anti-depressant spat with Tom Cruise. This is a woman I admire for writing Down Came the Rain (I haven’t read it, but I’d like to, love the title, too). I love that she spoke up and said PPD is real and needs to be treated, in some cases with meds. I have been blessed to have okay postpartum experiences, but I also know that those first few months with a newborn can be very trying. I can see how PPD develops in some. So, back to the point, I find it surprising that this same Brooke Shields would sort of poke fun at becoming parents “just to get a VW Routan.” That she would say, “Have a baby for love, not out of a desire for German engineering” (or something like that). I have to admit every time I see one of the ads on television, I have this sort of uneasy feeling come over me. I question, is this really a good idea for Volkswagen?. Not that I own any stock in Volkswagen, but it just doesn’t feel right to me. IMO, they should be focusing on the great color choices they offer on their automobiles. I have to hand it to the German auto-makers, their car colors are tops (ooh, how I love that dark navy blue of a BMW or the silvery blue of a Mercedes). So, am I the only one?